Advertising device



May 31, go g ADVERTISING DEVICE Filed Feb. 7. 1930 Z'Sheets-Sheet l INVENTOR sr Borrega Fol 1 M2. HIS ATTOR EYS y '1, 1932. E. BORREGARD 1,860,380

- ADVERTISING DEVICE Filed Feb. 7, 1930 2 Sheets-Sheet 2 INVENTOR HIS ATTORNEYS Patented May 31, 1932 PUNITE' ATE Erms'r BORREGARD, or GREAT NEGKQNIEW YORK, ASSIGNOR ro reqn rumsti Ind,

or LONG ISLAND CITY, NEW YORK, A oonronn'rron on NEW YORK 1 r Anvn'ntrrsmsnnvron Application f filed February This inventionrelates toan advertising device adapted to be placed upon the article to i 39 theobserversattention to a definite part of the article'or package, usually to the name or title of the article.

Another ob ect'is toproduce a figure, human, annual or inanimate, but preferably "a 15 human figure of pleasing, colorful and. also striking appearance, which will not only catch and hold the observers eye because of thesecharacteristics but which also possesses the characteristic of 7 arrested animation. 29 This result is obtained'by giving. the device a configuration and a relationship to the-article advertised, so thatit appears that the figure embodied in the advertising device is clinging onto the edge of, or, perhaps,at-

or package to which the. device isattached A. still further object isto produce ELdBVlCQ which may be attached to'objects of various thicknesses and of any configuration, so that '1 .30 it will have a Wide range of adaptability in the merchandising field, and isnot limited to any particular class or size of goods.

Fig. 1 illustrates a front'elevation of the advertising device applied to a phonograph record.

2 is a partial side elevation of the device and record illustratedin Fig. 1. l r 3 is a rearelevation of that which is 7 shown in Fig. 1. Fig. 4 is a front elevation of a similar device embodying a diiferentfigure'. 1

Fig. 5 is a front elevation of an advertising device adapted to be used on a package having a'considerable thickness, and illustrates still another type of figure which may be used." c.-

6' is a partia-l plan View of .whatgis shown in Fig. 5.

temptingto climb over the top of, the object Fig.7 is a partial side elevation: of that 7,1930. Serial No. 426,518. f v p In Figs. 1, 2 and '3, I have illustrated-a preferredembodiment of my invention adapted to beus'ed in combination"with an article possessingvery littlethickness-such 7 as a phonograph record. 3R represents the usual disc-like phonograph record supported upon a pedestal- P forthe purpose of @hold-f ing it substantially vertical, so that when it is placedin a show case or show window, p inted matter thereon may be-readi-ly noted by the passer-by;

The advertising device itself comprises a. figureFada-pted to simulate aboy dressed in-tlie attire of a cowboy and comprising a I body portion Witha leg 1 and a left arm 2 and a right arm 3 attached thereto. Anani .mal, inanimate orpurely fanciful figure may Jbeused; The figure'is so cutand' shaped relative to theedge of-"the disc that it may. be placed thereon, and the leg and both arm portions will extend'over and rest uponthe outer face ofthe disc, as illustrated, whereby the body portion will be positioned above the discwith the result thatthe general appear} ance is such as would-be given by a figure attempting to cling on to. or climb overthe;

top of the record. :The' device is attached to. the' edge=of-the--record in this manner, with the aid of an engaging'arme attached tothe back of the, deviceparallel thereto and spaced therefrom by a's'pacing block 6'. 1

' -In' this particular embodiment of my in'-' Q vention,the block 6 is of the same thickness as thelrecordso thatthe edge of the record .will readily slipbetweenthe outer face of secured to the edge of the record; Aswill be noted by inspection of Fig. 1,,left-arm'2' is'adapted.to direct the-observers attention only attracts theattention of the casual Ob". 95

server because of its pleasing, colorful and novelappe'arance, but italso serves'to' focus, his attention upon the particular-portion of I thedeviceto be emphasized.

' Thedevice isillustrated as combined 10 f;

85 the figureFand the engaging'arm 5, and" i "thus, with the co-operation of theleg and the arm membersflthe advertising device may" be folded up therefrom at anangle of90there-.

a phonograph record but it is'contemplated "to use it in conjunction with ordinary dis play cards or with other articles of manufacture possessing little relative thickness.

Figid illustrates another figure which may 7 Lbe utilized toadvert-i se a phonograph record.

-; This figure'is adapted to simulate a pirate and it" comprises the usual body portion F, the leg portion 1, and the left arm portion 2 and the right arm portion 3 and also the enag g arm 5, I a q a ,1 have illustrated a device adapt V ed'to beiattached to a package instead of to' v 5- a thin discJ At10,*is illustrated'a package l of common proportion and d'imensionwhich might be'fu's'ed .for packaging many articles of imanufacture, and which presentsa're'cno tangularz elevation on all sides thereof, The

a ur comprises a" body portion 'F, afleg portion 11, a left armflportion 12 and-a right firm: :portion.13,-in general, similarjto and possessingthe same relationship to each other i as the elements-F and 1, 2 and 3 described in positioned as shown, gives theappearanceof 7 regardzto Figs. 1 to4 inclusive.

' The structure of the meansadapted to a-figure. clinging to or attempting toclimb over thepackageof goods and arm 12 serves to point out or designate j the name printed upon the outside of the package. h'

the figure inplac'eupon; the box "comprises a. U-shaped'horiz'ontal member'15, one vertical-arm of which,16, is adapted tobe secured tothe back :of the-figure ,F, andothe other e vertical arm 17 is adapted to be vsecured tothe V elongated verticallydisposed engagingarm,

, 18;;Th1e horizontally disposed portion of the y U-shaped'p0rtion is adapted to rest upon the top of 'the package, while the figure .F

advertised. e V a 7 W v p s a 2. Ina device of the character described,v a figure of suchcolor and configuration as to Whereas lhave described myinvention by understood that many changes and-modifireferenceto specific forms thereof, it will be cations maybe made without departing from V the spirit ofthe invention.

I claim:

1. In a device of the charaeted 'described, a 7 figure of suchcolor and configuration as to simulate 1 a human figure in the act of'clinging to the' edge of the article 'orpackage to be advertised, and with a portionthereof eX- I w tended to point out and attract attention,

"to'a particular par't'of said article or package, V

and means for attachingisaid figure tosaid article or package in [proper relationship thereto,- comprising a spacing member of U.-

shaped configuratiom' andanfattaching arm' n secured to said spaclngimember inco-ioperative relationship with saidjfigureto secure,

said device to the 'article or package Itobe simulatean a nimatefi ure'in the act offclin I g l a V z: v

ing to the edge of the article or package to be advertised, and of such appearance as to arrest and holdan observers-attention, and A -o adapted to co-operate with anedge' portion of the article; or package to f be advertised;

and with a portion thereof extended" to point out and emphasize a'paiticular part of said article or package, and means for attaching said figure to said article or package in proper relationship comprising a member secured-to the rear of said figure andofsuch small slze in comparison with the figure as tobe concealed from the'observer when vievving the device from the frontandextendingto a side of the article or package oppositeto said extending portion of the'figur In testimony; whereof Ihave signfd' this specification this 31st day of Januar ,1930;

KERNYSTV ,BORBEGVRD.

and the verticallydisposed engaging arm 18 engage the front and rear of the package respectivfiely', and inthis manner, the advertising devicjemay be securely, though detachably; positioned upon anordinary-package or r "C rton; The -horizontally disposed portion 7 of the U-shaped device 15 possesses a'pairiof' I i upturned right angularly disposed reinforcin'gears19 and 20 which may be punched ,out

of the horizontally disposed portion, and

to, in such a position as to reinforce the ver 'tionI5. H p a i r V r This display device isladapted'to be made V of cardboar d,.st'rawboard, orysimilar mate'- i Q. as which is of low cost, yet readily adapted tically disposed arms 16 and; 17"and serve up :86 to maintain them at substantially right angles to the 3 horizontally disposed" porrial', to" receive coloring andprinting. g V 

